Pros and cons of Snapchat App

Pros of Snapchat App

  • It’s an easy way to provide an experience
  • You can use filters with the app
  • Consumers can communicate directly with companies
  • You get to see who is watching your snaps
  • Snapchat collects the snaps from specific events to create singular stories
  • Commercial content in Snapchat feels less interruptive
  • You can post content in Snapchat that you wouldn’t post anywhere else
  • It is easy to connect with the platform to get started
  • Content length is short and easy to consume on Snapchat
  • There is a useful Discover feature included with Snapchat

Cons of Snapchat App

  • The audience of Snapchat is rather limited
  • This application doesn’t provide much in the way of analytics
  • Stories on Snapchat are available for a limited time.
  • Most of the content shared on Snapchat is useless
  • The Snapchat interface can be temperamental
  • It isn’t as easy to add friends on snapchat compared to other social media platforms
  • Snapchat videos are intended for vertical viewing
  • It encourages bad behavior
  • There is no official resharing option
  • Many users find Snapchat to be addictive.


Snapchat is a popular messaging app that lets users exchange pictures and videos that are meant to disappear after they viewed. It’s advertised as a “new type of camera” because the essential function is to take a picture or video, add filters, lenses or other effects and share them, with friends.

To begin a conversation, you tap the big camera circle and take a snap. There are all sorts of photo-editing tools as well as filters to adorn your images. Once you customize your snap, you can send it to anyone in your friend’s list or add it to your story, which texting and group stories that everyone in the group can contribute to.


One of the most popular social media apps out there, Snapchat gives kids and teens what they want. A simple way to share everyday moments while simultaneously making them look awesome. Like so many social media apps, Snapchat is a mixed bag, so it’s a good idea to understand how it works, how your kids use it and how much time they spend on it so you can make sure their experiences are positive.

Features of Snapchat App

  • Camera Screen:

From the moment the user opens Snapchat, you will see whatever your device camera can see. How it looks and what options it shows may change over time, but generally, you will see a capture button at the bottom, with buttons to access your Memories screen, Chat screen and story screen. At the top, you might also see options to access your profile, search screen, and maybe even turn on the flash or switch your camera view to front-facing.

  • Snap Map Screen:

Tap the settings button if you want to enter “ghost mode” and become invisible. Either way, any user you follow who has not enabled ghost mode will appear on the map so that you can see their exact location in real-time.

  • Memories Screen:

Tap it to access your memories, an area in Snapchat where you can not only store snaps to Snapchat but also access media locally stored on your device. You can search for memories, share memories, mark up memories, and more.

  • Chat Screen:

Tap the Chat button in the corner or swipe from left to right to access the chat screen. From there, you can start a new chat, search chats, and even go to your Profile screen, capture a snap, quickly switch to stories, and more.

  • Discover Screen:

You can’t control what type of content is served up to you, but you can subscribe to certain publishers by long-pressing on a thumbnail for a publisher’s story and thumbnail for their story.

  • Stories:

Whenever you open Snapchat and are confronted by the Camera screen, swipe from right to left to access to Discoveries screen. From there, you can view all your friends broadcasted snaps in a reel that plays for up to 24 hours.

Recent friend updates are at the top, followed by publisher’s stories at the bottom. Just tap a friend’s name to begin viewing their story, and then tap on individual snaps within the reel itself forward.

  • Search Screen:

Verified users will have an emoji appear next to their name. The search screen that pops up will also recommend related users; show you music, sports, fashion, and animals.

  • Profile Screen:

Tap it to access your profile screen, where you will find your Snapcode, Snapstreak, and options to view your Trophy Case, who has added you, your friends, and a way to add more friends. You can also capture a new snap from here, access Chat and Stories, and even find additional Settings or search Snapchat, through these options may change over time.